A selection of existing products from global markets that capitalize on the Arctic as a brand or a cultural idea. Through their distinct material and visual qualities each product invites critical reflections on the contemporary Arctic and its interrelations with geopolitics, commodification, and capitalism.

Key examples include ‘Arctic Ocean’ (an orange-flavored soda manufactured in Beijing, China since 1936), ‘Deep Arctic’ (a chewing gum produced by Dentyne and sold in Greece, Cyprus, Poland, and other countries), and ‘Pure Arctic’* (a roll-on deodorant manufactured by Colgate-Palmolive and retailed globally, including in Norway). Arctic [Un]Limited resells these ‘Arctic Ready Mades’ as items for practical use, as collectibles and/or as art objects, while also carrying out research on the corporate narratives, branding strategies and international flows of materials behind theses products.

*Palmolive Men Pure Arctic is a product from Colgate-Palmolive, an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. They describe the scent as  ‘tundra inspired ’.

Content: Aqua, Aluminum Chlorohydrate, Glycerin, PPG-15 Stearyl Ether, Steareth-2, Dimethicone, Steareth-21, Parfum, Caprylyl Glycol, Calcium Silicate, Lactose, Whey Protein.